The Continuing Economic Maelstrom & the US Consumer
This Hartman Point of View paper offers insight into the implications the current recession presents to CPG, Restaurants and Retail and offers some dos and don't for marketers.
Publication Date: JAN 2009
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Cultural Trends 2009
Staying ahead of the trends as always, it should come as little surprise that our latest presentation on cultural trends arrives electronically.
Publication Date: DEC 2008
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Contemporary Food Trends
Emergent Themes in Products, Retailing and Restaurants
Publication Date: DEC 2008
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A Brand Called Hope: Reimagining Consumer Culture
A Brand Called Hope explores today's consumer-driven interpretations of quality expressed through principles, values and experiences. Throughout are case-in-point examples that convey how products and brands keep pace (or not) within the contex
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Publication Date: NOV 2008
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Redefining Quality in Premium Frozen Dinners & Entrees
Contemporary notions of quality regarding the frozen meal are being redefined by today's consumers. For decades, the frozen food industry has marketed frozen meals based on two factors: price and convenience. So, with sales for the billion-do
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Publication Date: NOV 2008
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Reimagining Convenience Foods
The Opportunity for CPG and Food Retailers to Make Quality, Distinctive Flavors More Accessible at Home
Publication Date: OCT 2008
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Postmodern Dining: Contemporary Reflections on Food Trends
While today's consumer is content to enjoy high-quality food in a conventional cultural context, the cutting-edge food folks are working diligently to ensure that our food experiences of the future give the food its proper due and reverence. If
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Publication Date: APR 2008
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Pulse Report: Consumer Understanding of Buying Local
What does the term "buy local" mean to today's consumers?
"Local" has become a quality distinction marker for food consumption as well as environmental causes. While "buy local" is a phrase that continues to grow in popularity, the specifics of
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Publication Date: FEB 2008
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Hartman on Tesco's Fresh & Easy Neighborhood Market
Through retail immersion, Hartman on Tesco's Fresh & Easy Neighborhood Market provides and early look at Tesco's U.S. Fresh & Easy formats. This paper analyzes some of the challenges Tesco will have to overcome to be successful in the U
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Publication Date: FEB 2008
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Healthy Living: Organic & Natural Products
By analyzing the world of wellness based on a number of different product categories and a wide range of distribution channels, The Hartman Group's analysis in Healthy Living: Organic & Natural Products drills down to the intricate details
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Publication Date: JAN 2008
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Pulse Report: Label Reading From a Consumer Perspective
Do consumers read product labels on today's consumer packaged goods?
Publication Date: DEC 2007
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Premium Food Experiences: Understanding the Consumer Redefinition of Quality
Quality is undergoing a makeover. After years of exposure to iconic brands and products that have become largely commoditized, consumers are experiencing "food fatigue" and are abandoning these legacy brands in favor of "premium" quality food p
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Publication Date: DEC 2007
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Multicultural Foods: Spicing Up the American Diet
This white paper, Spicing Up the American Diet, examines the cultural movement away from the bland "American Cuisine towards the spicy and exotic offerings of exotic foods.
Publication Date: NOV 2007
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Shopper Fact Sheet: Consumer Interest in New Products in Supermarkets
This fact sheet explores consumers' appetites for new products in the marketplace.
Publication Date: OCT 2007
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Wellness Lifestyle Insights 2007: Emerging Trends to Shape the Future Marketplace
Wellness Lifestyle Insights: Emerging Trends to Shape the Future Marketplace is one of the most comprehensive integrated quantitative and qualitative studies available to explore and explain the shifts occurring in consumers' attitudes and beha
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Publication Date: OCT 2007
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Trans Fats: A Caution Light for Food Manufacturers, Retailers and Public Health Officials
Trans Fats: A Caution Light for Food Manufacturers, Retailers and Public Health Officials provides and update from our 2004 report on consumer perceptions and attitudes towards trans fat and how awareness has changed over the last three years.
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Publication Date: AUG 2007
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Pulse Report: Portion Control from a Consumer Perspective
Portion Control from a Consumer Perspective examines how Americans are increasingly experimenting with incorporating aspects of moderation into their lifestyles whereby "minimizing" is increasingly "in" and "supersizing" is out.
Publication Date: JUL 2007
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pulsereport: Private Label From a Consumer Perspective
One of the most important features of the future of private label brands is only recently coming to the attention of forward-thinking marketers. Over the past several years our ethnographic research has identified a clear trend occurring at t
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Publication Date: AUG 2006
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Convenience Stores: Understanding How Consumers Shop
Marketers, brand managers, analysts and others have for several years now recognized the important interplay between consumer behavior and consumer experience in the retail setting. Many consulting agencies now specialize in the retail sector
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Publication Date: JUN 2006
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Sugar and Sweeteners FROM A CONSUMER PERSPECTIVE
This latest Pulse Report presents timely insights on the complex role sugar and sweetened products play in American culture and diet.
Publication Date: JUN 2006
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Packaged Goods: Thinking the Unthinkable
This provocative white paper lends context and meaning to an evolving food trend in packaged goods center store migration. Here we answer the question, Is value-add now value-less?...and what you can do about it.
Publication Date: MAR 2006
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pulsereport FUNCTIONAL FOODS FROM A CONSUMER PERSPECTIVE
This report explores the gap that exists between the production-driven approach of today's functional food and beverage manufacturers and American consumers who are just beginning to comprehend what functional products are. While the market
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Publication Date: MAR 2006
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Trends in Fresh
Packaged and processed foods rose to prominence during the mid to latter half of the 20th century. Attempting to deliver on modernity's great promise of convenience, reliability and, most notably, affordability, manufacturers skillfully engin
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Publication Date: NOV 2005
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Food Safety from a Consumer Perspective
This report examines the issues of food safety from a consumer perspective. To gauge public concern over time, this study uses the findings from two online surveys: one in January 2004 and another in April 2005.
Publication Date: JUL 2005
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[N]sight - What's on the Label?
In this issue of [N]sight Magazine, we look at how consumers evaluate health and wellness products using package labeling to tell the story.
Publication Date: JUN 2005
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Wellness Lifestyle Insights EVOLUTION OF CONSUMER TRENDS IN HEALTH AND WELLNESS
In this report, we examine the current state of wellness lifestyles, while also taking a look at how consumers have changed since 2000, and what that trajectory foreshadows about the future.
Publication Date: JUN 2005
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Wellness Lifestyle Insights: Evolution of Consumer Trends in Health & Wellness
The following data tables provide survey item results from our Wellness 2005 Survey categorized by age, gender, education, household income and religion.
Publication Date: APR 2005
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TRANS FATS - The Consumer Issue that Never Was
This report looks at the current state of consumer perceptions of and response to trans fats including how consumers define trans fats, which products they associate with these fats, what triggers them to avoid them, and what they look for when
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Publication Date: DEC 2004
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[N]sight - The World of Organics: Understanding How Organic Consumers Live, Shop & Buy
This issue of [N]sight sketches out the world of organics to illustrate the three levels of participation in this evolving category - the core, the mid-level and the periphery - to add depth and breadth that no demographic segmntation can offer
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Publication Date: OCT 2004
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Organic Food & Beverage Trends - 2004
This report looks at current trends in organic including the latest consumer segmentation, changes in organic product usage, current consumer opinion on organics along with an analysis of consumer language, changes in shopping channels, the lat
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Publication Date: JUN 2004
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The Vanishing Potato: Understanding the World of Low-Carb Dieting from a Consumer Perspective
This report offers thorough research and insights into how consumers: select, adopt and quit low-carb diets; define, learn and talk about carbohydrates; change what they eat and how they shop as a result of low-carb dieting; gather and dissemin
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Publication Date: JUN 2004
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[N]sight - Weight Management & Today's Consumer
This issue of [N]sight examines the obesity epidemic from the consumer perspective with a review of the business implications behind this "problem" and how to address it.
Publication Date: APR 2004
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Coming Trends: A Grounded Perspective on Evolving Consumer Insights
This two-part industry report examines both consumer trends (how consumers are changing they way they live, shop and buy) as well as industry trends (how the industry needs to shift in order to understand today's evolving consumer).
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Publication Date: APR 2004
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OBESITY IN AMERICA: Understanding weight management from a consumer perspective
Questions about how obesity, the problem, affects individuals' day-to-day lives remain largely unanswered. This report addresses that shortcoming with the most comprehensive study to date of consumer behavior in response to the "obesity problem
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Publication Date: APR 2004
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Pulse Report: Connecting Beverage Consumption and Consumer Moods
This report is an in-depth examination of the extent to which consumers link different moods or general interests to specific beverage types.
Publication Date: JAN 2004
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Children's Wellness: Identifying Children's Health & Wellness Needs
This study was designed to help marketers understand the wellness lifestyle drivers in families with children and enable them to better position children's wellness products in the marketplace. Researchers interviewed parents and children thro
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Publication Date: OCT 2003
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Pulse Report: The Low-Carb Diet and Today's Consumer
This report is an in-depth examination of what a low-carb diet means to consumers and to your business. Using a combination of quantitative and qualitative methodologies, we reveal the logical and not so logical connections between consumers' l
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Publication Date: OCT 2003
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The Organic Lifestyle Shopper: Mapping the Journeys of Organic Consumers
This study explores the consumer stages of organic product usage and adoption from core to periphery. An in-depth analysis of organic lifestyles, consumer purchase behavior, distribution channels, information sources and other issues supports m
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Publication Date: SEP 2003
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Food & the Environment: A Consumer's Perspective, Phase Three
Building upon the insights of Food and the Environment, Phases One and Phase Two, Phase Three revisits the U.S. population and segments them on the same battery of 97 attitudinal statements used in 1996 to measure changes in and between the seg
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Publication Date: JUL 2003
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[N]sight - Trends in Wellness
In each issue of [N]Sight Magazine, we explore the relationship between the consumer and the store in the wellness movement. It would be impossible today to continue that discussion without some mention of the "I" word. Over just the past five
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Publication Date: JUL 2003
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