The Continuing Economic Maelstrom & the US Consumer
This Hartman Point of View paper offers insight into the implications the current recession presents to CPG, Restaurants and Retail and offers some dos and don't for marketers.
Publication Date: JAN 2009
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Cultural Trends 2009
Staying ahead of the trends as always, it should come as little surprise that our latest presentation on cultural trends arrives electronically.
Publication Date: DEC 2008
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Contemporary Food Trends
Emergent Themes in Products, Retailing and Restaurants
Publication Date: DEC 2008
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A Brand Called Hope: Reimagining Consumer Culture
A Brand Called Hope explores today's consumer-driven interpretations of quality expressed through principles, values and experiences. Throughout are case-in-point examples that convey how products and brands keep pace (or not) within the contex
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Publication Date: NOV 2008
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Reimagining Convenience Foods
The Opportunity for CPG and Food Retailers to Make Quality, Distinctive Flavors More Accessible at Home
Publication Date: OCT 2008
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Gift Cards Purchase & Redemption, Pre-Holiday Outlook 2008
The Hartman Group, Inc. has teamed up with respected shopper survey experts, A National Research Network, to explore consumer trends, attitudes and behaviors with regard to gift card purchases for the 2008 holiday season.
Publication Date: SEP 2008
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The Many Faces of Organic 2008
The Hartman Group is back with the most in-depth understanding into the consumer perceptions, motivations and behaviors driving the organic marketplace. Learn what organic now means since our 2006, 2003, 2000 and 1997 studies.
The Many Faces o
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Publication Date: JUL 2008
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Voting with Dollars :The Power and Penance of Responsible Purchasing
Consumers wield an awful lot of power in the marketplace but face a certain amount of remorse when spending is out of alignment with personal values. More and more consumers believe their purchase decisions have a greater impact on society (a
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Publication Date: MAY 2008
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Postmodern Dining: Contemporary Reflections on Food Trends
While today's consumer is content to enjoy high-quality food in a conventional cultural context, the cutting-edge food folks are working diligently to ensure that our food experiences of the future give the food its proper due and reverence. If
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Publication Date: APR 2008
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Pulse Report: Consumer Understanding of Buying Local
What does the term "buy local" mean to today's consumers?
"Local" has become a quality distinction marker for food consumption as well as environmental causes. While "buy local" is a phrase that continues to grow in popularity, the specifics of
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Publication Date: FEB 2008
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Artifacts from the (Near) Future
Consumers are expressing themselves in ways previously unimagined. Our current consumer trends framework, for example, couches the most recent consumer developments in the long-evolving transition from traditional culture to consumer culture. T
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Publication Date: DEC 2007
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Premium Food Experiences: Understanding the Consumer Redefinition of Quality
Quality is undergoing a makeover. After years of exposure to iconic brands and products that have become largely commoditized, consumers are experiencing "food fatigue" and are abandoning these legacy brands in favor of "premium" quality food p
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Publication Date: DEC 2007
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Multicultural Foods: Spicing Up the American Diet
This white paper, Spicing Up the American Diet, examines the cultural movement away from the bland "American Cuisine towards the spicy and exotic offerings of exotic foods.
Publication Date: NOV 2007
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Shopper Fact Sheet: Consumer Interest in New Products in Supermarkets
This fact sheet explores consumers' appetites for new products in the marketplace.
Publication Date: OCT 2007
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Wellness Lifestyle Insights 2007: Emerging Trends to Shape the Future Marketplace
Wellness Lifestyle Insights: Emerging Trends to Shape the Future Marketplace is one of the most comprehensive integrated quantitative and qualitative studies available to explore and explain the shifts occurring in consumers' attitudes and beha
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Publication Date: OCT 2007
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Trans Fats: A Caution Light for Food Manufacturers, Retailers and Public Health Officials
Trans Fats: A Caution Light for Food Manufacturers, Retailers and Public Health Officials provides and update from our 2004 report on consumer perceptions and attitudes towards trans fat and how awareness has changed over the last three years.
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Publication Date: AUG 2007
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Pulse Report: Portion Control from a Consumer Perspective
Portion Control from a Consumer Perspective examines how Americans are increasingly experimenting with incorporating aspects of moderation into their lifestyles whereby "minimizing" is increasingly "in" and "supersizing" is out.
Publication Date: JUL 2007
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Baby Boomers: Changing Food Consumption Among Baby Boomers
No other generation in history has been more intensely watched than Baby Boomers. Anything "boomer" makes headlines. And for good reason, with an estimated annual spending in the $2 trillion range, this consumer group of 79 million people has n
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Publication Date: APR 2007
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The Hartman Report on Sustainability: Understanding the Consumer Perspective
The Hartman Report on Sustainability: Understanding the Consumer Perspective is the first major integrated quantitative and qualitative study to find out how consumers feel about a world struggling to live in balance today for the benefit of
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Publication Date: APR 2007
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Pulse Report: Heart Health from a Consumer Perspective
Heart Health from a Consumer Perspective paints a lifestyle portrait of the heart health landscape as depicted from both a heart health "concerned" (vs. "unconcerned") consumer viewpoint, as well as from the vantage point of the general populat
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Publication Date: DEC 2006
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Shopper Card from a Consumer Perspective
Shopper Cards from a Consumer Perspective documents how well
consumer attitudes and behaviors align with industry intent and
practice. With approximately 30 figures and tables, this report looks
beyond transaction size and shopping frequency pa
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Publication Date: DEC 2006
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Marketing to Today's Mom 21st Century Style: New Truths & Consequences
This white paper, the first in The Hartman Group Lifestyle Series, reveals how the imagery that many marketers have of moms is out of step - and often out of touch - with the cultural realities of today. In Marketing to Today's Mom learn the ne
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Publication Date: MAY 2006
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Children's Wellness 2006 AT THE INTERSECTION OF HOPE & ANXIETY
Children's Wellness 2006 depicts how families are evolving within the constantly changing world of health lifestyles, and how consumers shop and care for themselves and their children in ever more unique and individualized ways. Specifically
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Publication Date: MAR 2006
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[N]Sight - The Theaters of Consumer Behavior
In this issue of [N]sight, we once again look to the future of consumer research. We examine the current process of uncovering shopper insights and the inherent flaws in the all-too-often myopic approach of focusing solely on one aspect of c
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Publication Date: NOV 2005
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Wellness Lifestyle Insights EVOLUTION OF CONSUMER TRENDS IN HEALTH AND WELLNESS
This report takes an in-depth look at how these wellness consumers' lifestyles, shopping habits, and product usage have changed over the past five years and what that trajectory foreshadows about the future. Starting with a baseline of research
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Publication Date: JUN 2005
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Wellness Lifestyle Insights: Evolution of Consumer Trends in Health & Wellness
The following data tables provide survey item results from our Wellness 2005 Survey categorized by age, gender, education, household income and religion.
Publication Date: APR 2005
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Shopper Insights: How Cultural Occasions Frame the Consumer Experience
Shopper Insights identifies 11 dominant cultural occasions that affect todays consumer shopping behavior. In addition to looking at how cultural affects shopping behavior through a detailed examination of each ¿
Publication Date: MAR 2005
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TRANS FATS - The Consumer Issue that Never Was
This report looks at the current state of consumer perceptions of and response to trans fats including how consumers define trans fats, which products they associate with these fats, what triggers them to avoid them, and what they look for when
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Publication Date: DEC 2004
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Cultural Legitimacy
One of the great things about consumer capitalism is that it continuously generates the New. Thousands of new concepts are generated by thousands of creative, inventive people. Some of these succeed in establishing themselves, but most don't.
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Publication Date: SEP 2004
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[N]sight - Weight Management & Today's Consumer
This issue of [N]sight examines the obesity epidemic from the consumer perspective with a review of the business implications behind this "problem" and how to address it.
Publication Date: APR 2004
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Coming Trends: A Grounded Perspective on Evolving Consumer Insights
This two-part industry report examines both consumer trends (how consumers are changing they way they live, shop and buy) as well as industry trends (how the industry needs to shift in order to understand today's evolving consumer).
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Publication Date: APR 2004
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OBESITY IN AMERICA: Understanding weight management from a consumer perspective
Questions about how obesity, the problem, affects individuals' day-to-day lives remain largely unanswered. This report addresses that shortcoming with the most comprehensive study to date of consumer behavior in response to the "obesity problem
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Publication Date: APR 2004
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[N]sight - New Methods for a New Consumer Understanding
No matter what product category we are analyzing, keeping a reflexive eye on the consumer has been essential. And no matter who that consumer is, there has always been a method to our madness.
Publication Date: OCT 2003
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Children's Wellness: Identifying Children's Health & Wellness Needs
This study was designed to help marketers understand the wellness lifestyle drivers in families with children and enable them to better position children's wellness products in the marketplace. Researchers interviewed parents and children thro
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Publication Date: OCT 2003
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[N]sight - Live. Shop. Buy.
The live-shop-buy analysis is crucial in telling the story of wellness consumers, which is a story filled with contradictions. These inconsistencies do not register on a bar chart or a simple graph. But, these contradictions are essential in un
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Publication Date: OCT 2003
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[N]sight - The Messy Middle
In this issue of [N]sight we look at the mid-level wellness segment as a key target. Here at the mid-level, we have that developing wellness mind that is new and fresh-excited about the possibilities of changing and improving their lifestyle a
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Publication Date: OCT 2003
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Natural Sensibility: A Study of America's Changing Culture & Lifestyle
This report seeks to provide strategic insights and information on how the activities, attitudes and behaviors of the American consumer intersect to drive a diverse market in the natural products industry. The first of it's kind, this report is
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Publication Date: AUG 2003
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[N]sight - Trends in Wellness
In each issue of [N]Sight Magazine, we explore the relationship between the consumer and the store in the wellness movement. It would be impossible today to continue that discussion without some mention of the "I" word. Over just the past five
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Publication Date: JUL 2003
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Marketing in the Soul Age: Building Lifestyle Worlds
This comprehensive publication analyzes the reasons for the shattering of the post World War II mass market and prescribes an approach for developing strategies to reach consumers in the new Lifestyle Marketplace.
Publication Date: JUN 2003
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Reflections on a Cultural Brand: Connecting with Lifestyles
This book analyzes the historical foundation of the "cult of the brand" and proposes thinking outside the traditional branding box of product-focused marketing.
Publication Date: JUN 2003
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