Pulse Report: Consumer Understanding of Buying Local
What does the term "buy local" mean to today's consumers?
"Local" has become a quality distinction marker for food consumption as well as environmental causes. While "buy local" is a phrase that continues to grow in popularity, the specifics of
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Publication Date: FEB 2008
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Artifacts from the (Near) Future
Consumers are expressing themselves in ways previously unimagined. Our current consumer trends framework, for example, couches the most recent consumer developments in the long-evolving transition from traditional culture to consumer culture. T
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Publication Date: DEC 2007
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Premium Food Experiences: Understanding the Consumer Redefinition of Quality
Quality is undergoing a makeover. After years of exposure to iconic brands and products that have become largely commoditized, consumers are experiencing "food fatigue" and are abandoning these legacy brands in favor of "premium" quality food p
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Publication Date: DEC 2007
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Pulse Report: Heart Health from a Consumer Perspective
Heart Health from a Consumer Perspective paints a lifestyle portrait of the heart health landscape as depicted from both a heart health "concerned" (vs. "unconcerned") consumer viewpoint, as well as from the vantage point of the general populat
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Publication Date: DEC 2006
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Shopper Card from a Consumer Perspective
Shopper Cards from a Consumer Perspective documents how well
consumer attitudes and behaviors align with industry intent and
practice. With approximately 30 figures and tables, this report looks
beyond transaction size and shopping frequency pa
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Publication Date: DEC 2006
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Marketing to Today's Mom 21st Century Style: New Truths & Consequences
This white paper, the first in The Hartman Group Lifestyle Series, reveals how the imagery that many marketers have of moms is out of step - and often out of touch - with the cultural realities of today. In Marketing to Today's Mom learn the ne
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Publication Date: MAY 2006
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Children's Wellness 2006 AT THE INTERSECTION OF HOPE & ANXIETY
Children's Wellness 2006 depicts how families are evolving within the constantly changing world of health lifestyles, and how consumers shop and care for themselves and their children in ever more unique and individualized ways. Specifically
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Publication Date: MAR 2006
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[N]Sight - The Theaters of Consumer Behavior
In this issue of [N]sight, we once again look to the future of consumer research. We examine the current process of uncovering shopper insights and the inherent flaws in the all-too-often myopic approach of focusing solely on one aspect of c
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Publication Date: NOV 2005
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Shopper Insights: How Cultural Occasions Frame the Consumer Experience
Shopper Insights identifies 11 dominant cultural occasions that affect todays consumer shopping behavior. In addition to looking at how cultural affects shopping behavior through a detailed examination of each ¿
Publication Date: MAR 2005
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TRANS FATS - The Consumer Issue that Never Was
This report looks at the current state of consumer perceptions of and response to trans fats including how consumers define trans fats, which products they associate with these fats, what triggers them to avoid them, and what they look for when
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Publication Date: DEC 2004
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Cultural Legitimacy
One of the great things about consumer capitalism is that it continuously generates the New. Thousands of new concepts are generated by thousands of creative, inventive people. Some of these succeed in establishing themselves, but most don't.
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Publication Date: SEP 2004
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[N]sight - Weight Management & Today's Consumer
This issue of [N]sight examines the obesity epidemic from the consumer perspective with a review of the business implications behind this "problem" and how to address it.
Publication Date: APR 2004
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Coming Trends: A Grounded Perspective on Evolving Consumer Insights
This two-part industry report examines both consumer trends (how consumers are changing they way they live, shop and buy) as well as industry trends (how the industry needs to shift in order to understand today's evolving consumer).
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Publication Date: APR 2004
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OBESITY IN AMERICA: Understanding weight management from a consumer perspective
Questions about how obesity, the problem, affects individuals' day-to-day lives remain largely unanswered. This report addresses that shortcoming with the most comprehensive study to date of consumer behavior in response to the "obesity problem
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Publication Date: APR 2004
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[N]sight - New Methods for a New Consumer Understanding
No matter what product category we are analyzing, keeping a reflexive eye on the consumer has been essential. And no matter who that consumer is, there has always been a method to our madness.
Publication Date: OCT 2003
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Reflections on a Cultural Brand: Connecting with Lifestyles
This book analyzes the historical foundation of the "cult of the brand" and proposes thinking outside the traditional branding box of product-focused marketing.
Publication Date: JUN 2003
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[N]sight - Building a Cultural Brand
This issue of [N]Sight explores the concept of cultural branding. A Cultural Brand is the quintessential connection with today's consumer. This connection goes beyond the once coveted lifestyle brand, reaching a much more relevant level.
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Publication Date: APR 2003
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Wellness Myths & Misperceptions: A Hartman Group Industry Review
This industry review poses seven commonly held beliefs of the wellness industry and wellness consumers and gives both quantitative and qualitative findings to refute each claim. Backed by over a decade of Hartman Group insights and understandin
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Publication Date: JUL 2002
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Wellness Trends 2002
This industry review chronicles the 13 years of market research and insights of The Hartman Group in the context of current industry trends in the wellness arena. The groundbreaking studies highlighted in this report demonstrate that consumers
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Publication Date: APR 2002
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Women's Wellness: Identifying Women's Wellness Trends
This landmark study offers marketers a clear picture of today's women's wellness consumer through analysis of lifestyle and culture, shopping behavior, and product and brand usage. Qualitative and quantitative research was conducted nationwide
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Publication Date: APR 2002
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[N]sight - Today's Healthy Family
In this issue of [N]sight we'll look at how women and mothers influence the wellness purchases in today's families.
Publication Date: APR 2002
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Children's Wellness: Identifying Children's Health & Wellness Needs
This study was designed to help marketers understand the wellness lifestyle drivers in families with children and enable them to better position children's wellness products in the marketplace. Researchers interviewed parents and children thro
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Publication Date: NOV 2001
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[N]sight - The Messy Middle
In this issue of [N]sight we look at the mid-level wellness segment as a key target. Here at the mid-level, we have that developing wellness mind that is new and fresh-excited about the possibilities of changing and improving their lifestyle a
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Publication Date: OCT 2001
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Marketing in the Soul Age: Building Lifestyle Worlds
This comprehensive publication analyzes the reasons for the shattering of the post World War II mass market and prescribes an approach for developing strategies to reach consumers in the new Lifestyle Marketplace.
Publication Date: JUN 2001
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[N]sight - Are You Experienced?
Even though more of us than ever before are beginning to note the connections between retailing and evolving trends in branding and consumer behavior as an expression of lifestyle, most still address the subject with only a passing nod of recog
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Publication Date: APR 2001
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[N]sight - Live. Shop. Buy.
The live-shop-buy analysis is crucial in telling the story of wellness consumers, which is a story filled with contradictions. These inconsistencies do not register on a bar chart or a simple graph. But, these contradictions are essential in un
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Publication Date: DEC 2000
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Natural Sensibility: A Study of America's Changing Culture & Lifestyle
This report seeks to provide strategic insights and information on how the activities, attitudes and behaviors of the American consumer intersect to drive a diverse market in the natural products industry. The first of it's kind, this report is
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Publication Date: SEP 2000
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[N]sight - Trends in Wellness
In each issue of [N]Sight Magazine, we explore the relationship between the consumer and the store in the wellness movement. It would be impossible today to continue that discussion without some mention of the "I" word. Over just the past five
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Publication Date: SEP 2000
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[N]sight - Virtual Wellness
In each issue of [N]Sight Magazine, we explore the relationship between the consumer and the store in the wellness movement. It would be impossible today to continue that discussion without some mention of the "I" word. Over just the past five
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Publication Date: JUN 2000
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Destination Wellness: the consumer, the store, the brand, the future
This report aids the existing conventional supermarket industry and those businesses newly interested in the health and wellness category in understanding current market dynamics and strategic requirements to maximize wellness shopping in the t
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Publication Date: APR 2000
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[N]sight - Enter 2000
With all the changes and market fluctuations we've experienced in the wellness and natural products industries, it seems so fitting to take this time and reflect on the growth we've seen in the past and try to peek into the future of what 2000
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Publication Date: MAR 2000
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