The following is an excerpt from the upcoming book, Marketing in the Soul Age: Building Lifestyle Worlds. This latest publication by Harvey Hartman and The Hartman Group analyzes the reasons for the shattering of the post World War II mass market and prescribes an approach for developing strategies to reach consumers in the new Lifestyle Marketplace. Publication release is expected for November 2001.

Hartman Group Research Reports

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Alternative Medicine
Environment
Food & Beverage
Organic & Natural Products
Vitamins, Herbs & Supplemen..
Weight Management
Wellness, Culture & Lifestyle
Women's Health

About The Hartman Group

The Hartman Group, Inc. is a full-service consulting and market research firm offering a wide range of services and products focusing on the health and wellness markets. Our experienced staff, with diverse, yet complementary backgrounds are experts in providing trade reports, syndicated studies, strategic consulting and customized research. This team has extensive knowledge and experience in marketing, business management, retail anthropology, sociology, nutrition, healthcare management, consumer economics and statistics.