In an effort to better flesh out what works and what doesn't in today's evolving retail landscape, we dedicate this issue to examining and understanding experience. We begin the issue with an article that started our quest, "Are You Experienced?" for which this issue is named. Originally written in November of 1998, this article represents the beginning of our journey to understand experience and stands as an excellent model and framework for our current thinking on experience in the health and wellness arena. We continue that journey with "The Wellness Experience," which delves further into the implications of experience in the wellness arena. We expand on these insights with current consumer market research taken from our new Healthy Living Series, including issues of emotion and utility in the retail setting and consumer expectations of the shopping trip.

Hartman Group Research Reports

Browse other Hartman Group research reports by Industry:

Alternative Medicine
Environment
Food & Beverage
Organic & Natural Products
Vitamins, Herbs & Supplemen..
Weight Management
Wellness, Culture & Lifestyle
Women's Health

About The Hartman Group

The Hartman Group, Inc. is a full-service consulting and market research firm offering a wide range of services and products focusing on the health and wellness markets. Our experienced staff, with diverse, yet complementary backgrounds are experts in providing trade reports, syndicated studies, strategic consulting and customized research. This team has extensive knowledge and experience in marketing, business management, retail anthropology, sociology, nutrition, healthcare management, consumer economics and statistics.