Every single trip to the store adds to the accumulated experience of previous trips in an ongoing formation of future expectations. But while previous shopping experiences suggest important mean for manufacturers and retailers to affect their customers' future experiences, some experiences lie beyond the direct control of store managers.

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The Hartman Group, Inc. is a full-service consulting and market research firm offering a wide range of services and products focusing on the health and wellness markets. Our experienced staff, with diverse, yet complementary backgrounds are experts in providing trade reports, syndicated studies, strategic consulting and customized research. This team has extensive knowledge and experience in marketing, business management, retail anthropology, sociology, nutrition, healthcare management, consumer economics and statistics.