This report seeks to provide strategic insights and information on how the activities, attitudes and behaviors of the American consumer intersect to drive a diverse market in the natural products industry. The first of it's kind, this report is meant to fill in the gaps (cultural change, lifestyles, behavior, context, etc.) left by traditional quantitative research.

Data for this report was gathered in the form of 500 hours of interviews with consumers in four metropolitan markets.

This report is a comprehensive account of cultural change and lifestyle patterns among natural product consumers

Hartman Group Research Reports

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Alternative Medicine
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Organic & Natural Products
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Weight Management
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About The Hartman Group

The Hartman Group, Inc. is a full-service consulting and market research firm offering a wide range of services and products focusing on the health and wellness markets. Our experienced staff, with diverse, yet complementary backgrounds are experts in providing trade reports, syndicated studies, strategic consulting and customized research. This team has extensive knowledge and experience in marketing, business management, retail anthropology, sociology, nutrition, healthcare management, consumer economics and statistics.