Embracing and developing the world perspective may mean giving up many of the tools and methods familiar to market researchers; however, we contend you will gain more than lose by letting go of the notion that discrete wellness segments exist somewhere out there.

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The Hartman Group, Inc. is a full-service consulting and market research firm offering a wide range of services and products focusing on the health and wellness markets. Our experienced staff, with diverse, yet complementary backgrounds are experts in providing trade reports, syndicated studies, strategic consulting and customized research. This team has extensive knowledge and experience in marketing, business management, retail anthropology, sociology, nutrition, healthcare management, consumer economics and statistics.