This interview with Carlos M. de Céspedes, Chairman and CEO of Pharmed Group, sheds light on a new lifestyle branding approach in the vitamin, mineral, herb and supplement market to answer the question of why a medical supply distribution company would want to launch a new brand and product concept into such a cluttered marketplace.

Hartman Group Research Reports

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The Hartman Group, Inc. is a full-service consulting and market research firm offering a wide range of services and products focusing on the health and wellness markets. Our experienced staff, with diverse, yet complementary backgrounds are experts in providing trade reports, syndicated studies, strategic consulting and customized research. This team has extensive knowledge and experience in marketing, business management, retail anthropology, sociology, nutrition, healthcare management, consumer economics and statistics.