While the first generation of leading wellness retailers may have stumbled onto success as much by trial and error as by careful strategy, successful retailers of the future will come to offer consciously designed foundations to authentic wellness communities. Here we examine the role of designers in building such communities in the retailing of wellness.

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The Hartman Group, Inc. is a full-service consulting and market research firm offering a wide range of services and products focusing on the health and wellness markets. Our experienced staff, with diverse, yet complementary backgrounds are experts in providing trade reports, syndicated studies, strategic consulting and customized research. This team has extensive knowledge and experience in marketing, business management, retail anthropology, sociology, nutrition, healthcare management, consumer economics and statistics.