A profound and (mostly) well-documented shift in the habits and behaviors of American consumers is occurring in today's marketplace. See how the widespread interest in highly differentiated consumer goods is driven by the cultural and lifestyle patterns of today rather than abject utility.

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The Hartman Group, Inc. is a full-service consulting and market research firm offering a wide range of services and products focusing on the health and wellness markets. Our experienced staff, with diverse, yet complementary backgrounds are experts in providing trade reports, syndicated studies, strategic consulting and customized research. This team has extensive knowledge and experience in marketing, business management, retail anthropology, sociology, nutrition, healthcare management, consumer economics and statistics.