The Hartman Group, Inc.
Reflections on a Cultural Brand: Connecting with Lifestyles
Keywords: reports, nutrition, weight, obesity, control, information, market, overweight


Full Report Price: $30.00
Sections: starting at $6.00
Delivery: Immediate Online Access
Publication Date: 01-JUN-03
Pages: 82
Format: PDF document  PDF Electronic Document
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Report Description

The Hartman Group is pleased to announce the release of Reflections On A Cultural Brand: Connecting With Lifestyles, our newest book in the series dedicated to consumer-driven marketing and branding. This book analyzes the historical foundation of the "cult of the brand" and proposes thinking outside the traditional branding box of product-focused marketing.



Table of Contents: Reflections on a Cultural Brand: Connecting with Lifestyles
Part One: Reflections on the State of Branding
Part Two: Building a Cultural Brand
Introducing a Cultural Brand
The World Perspective
Elements of a Cultural Brand

 

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About The Hartman Group

The Hartman Group, Inc. is a full-service consulting and market research firm offering a wide range of services and products focusing on the health and wellness markets. Our experienced staff, with diverse, yet complementary backgrounds are experts in providing trade reports, syndicated studies, strategic consulting and customized research. This team has extensive knowledge and experience in marketing, business management, retail anthropology, sociology, nutrition, healthcare management, consumer economics and statistics.

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