In this chapter, we examine the assorted building blocks of the shopping experience. In keeping with our broader goal of following an inclusive approach to shopper insights, we examine here an array of exogenous factors, any of which is capable of affecting the shopping experience in profound ways. The primary list of such factors includes cultural occasions, shopping contexts, shopping orientations, channels, shopping styles and shopping tactics.

Hartman Group Research Reports

Browse other Hartman Group research reports by Industry:

Alternative Medicine
Environment
Food & Beverage
Organic & Natural Products
Vitamins, Herbs & Supplemen..
Weight Management
Wellness, Culture & Lifestyle
Women's Health

About The Hartman Group

The Hartman Group, Inc. is a full-service consulting and market research firm offering a wide range of services and products focusing on the health and wellness markets. Our experienced staff, with diverse, yet complementary backgrounds are experts in providing trade reports, syndicated studies, strategic consulting and customized research. This team has extensive knowledge and experience in marketing, business management, retail anthropology, sociology, nutrition, healthcare management, consumer economics and statistics.