In what follows, we separately detail the cultural shopping occasions identified by our ethnographic field research as the most predominant. In all, we analyzed 11 distinct occasions along several dimensions, including goals, channels, orientations, styles, product categories, social contexts and shopping tactics. Each of the 11 cultural shopping occasions is given a brief overview before describing it in terms of these different dimensions.

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The Hartman Group, Inc. is a full-service consulting and market research firm offering a wide range of services and products focusing on the health and wellness markets. Our experienced staff, with diverse, yet complementary backgrounds are experts in providing trade reports, syndicated studies, strategic consulting and customized research. This team has extensive knowledge and experience in marketing, business management, retail anthropology, sociology, nutrition, healthcare management, consumer economics and statistics.