In this chapter, we delve a little deeper into four different product categories: cereal, salty snacks, frozen foods and OTC. Because the latter may or may not be purchased on the same trip as food, data on non-prescription drug purchases were collected independently of data on food purchases. In fact, over one third (35%) of the most recent trips to purchase non-prescription drugs were also the most recent trips to purchase food and/or non-alcoholic beverages. Thus, there is a great deal of overlap between food and OTC shopping.

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