As a an outcome of the insights and findings of this study, we have identified a collection of commonly held assumptions, assumptions shared by the analyst community and The Hartman Group alike, which failed to materialize as relevant to an integrated perspective on Shopper Insights.

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The Hartman Group, Inc. is a full-service consulting and market research firm offering a wide range of services and products focusing on the health and wellness markets. Our experienced staff, with diverse, yet complementary backgrounds are experts in providing trade reports, syndicated studies, strategic consulting and customized research. This team has extensive knowledge and experience in marketing, business management, retail anthropology, sociology, nutrition, healthcare management, consumer economics and statistics.