Part I focuses on the trends and trajectories we have identified in terms of their relevance to consumer behavior, retailing and marketing arenas. This includes a careful examination of perhaps the most significant current trend (lifestyle consuming) before offering some innovative insights into the future trajectories of consumer behavior.

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The Hartman Group, Inc. is a full-service consulting and market research firm offering a wide range of services and products focusing on the health and wellness markets. Our experienced staff, with diverse, yet complementary backgrounds are experts in providing trade reports, syndicated studies, strategic consulting and customized research. This team has extensive knowledge and experience in marketing, business management, retail anthropology, sociology, nutrition, healthcare management, consumer economics and statistics.