Chapter III details in 23 figures and charts, consumer perceptions of control over food safety in restaurants, supermarkets and at home; determinants of food safety by wellness segment used when selecting fast food restaurants; concerns by wellness segment for food categories; criteria used for deciding food safety when shopping; and changes from 2004 to 2005 in perceptions about the safety of food categories, food ingredients, food borne illnesses and food production methods.

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The Hartman Group, Inc. is a full-service consulting and market research firm offering a wide range of services and products focusing on the health and wellness markets. Our experienced staff, with diverse, yet complementary backgrounds are experts in providing trade reports, syndicated studies, strategic consulting and customized research. This team has extensive knowledge and experience in marketing, business management, retail anthropology, sociology, nutrition, healthcare management, consumer economics and statistics.