Part II includes what we believe to be the most important consumer trends derived from our ongoing consumer research, insight, analysis and, occasionally, opinion. We begin by examining trends on the wane (what we refer to as receding trends) before moving on to consider currently evolving themes and threads (what we term evolving trends).

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About The Hartman Group

The Hartman Group, Inc. is a full-service consulting and market research firm offering a wide range of services and products focusing on the health and wellness markets. Our experienced staff, with diverse, yet complementary backgrounds are experts in providing trade reports, syndicated studies, strategic consulting and customized research. This team has extensive knowledge and experience in marketing, business management, retail anthropology, sociology, nutrition, healthcare management, consumer economics and statistics.