The Hartman Group, Inc.
Wellness Lifestyle Insights EVOLUTION OF CONSUMER TRENDS IN HEALTH AND WELLNESS
Keywords: wellness, health, loss, analysis, research, trends, market, overweight

Full Report Price: $7,500.00
Sections: starting at $1,500.00
Delivery: Immediate Online Access
Publication Date: 05-JUN-05
Pages: 205
Format: PDF document  PDF Electronic Document
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Report Description

This report takes an in-depth look at how these wellness consumers' lifestyles, shopping habits, and product usage have changed over the past five years and what that trajectory foreshadows about the future. Starting with a baseline of research published in our 2000 Wellness Lifestyle Shopper Study, we incorporated national quantitative and qualitative research in early 2005 to produce a longitudinal look at how wellness consumers live, shop and buy.



Table of Contents: Wellness Lifestyle Insights EVOLUTION OF CONSUMER TRENDS IN HEALTH AND WELLNESS
TABLE OF CONTENTS
Preface
Executive Summary
Introduction
How Wellness Consumers Live, Shop and Use: Our Framework of Understanding
LIVE: Understanding Wellness Consumer Lifestyles
The World of Wellness
What "Wellness" Means
Transition into Wellness
Consumer Interest in Wellness
Knowledge Sourcing
Information Sources
Chapter II Key Findings
SHOP: Understanding Wellness Consumer Shopping Behavior
Channel Use
Quality Perceptions by Channel
Wellness Spending
Chapter III Key Findings
USE: Understanding Wellness Consumer Consumption Patterns
Importance of Products and Services to Wellness
Products Purchased
Importance of Products Purchased
Consumer Need Gaps In Wellness Foods And Beverages
Chapter IV Key Findings
How Consumers Identify & Evaluate Wellness Products
Understanding Consumer Language Around Labeling
Why Consumers Look for Something on a Label
Components of Labels and Their Influence on Purchase and Use
Label Reading by Category
Chapter V Key Findings
Recommendations
Quantitative Methods
Qualitative Methods
SUPPLEMENTAL DATA TABLES
Wellness Segment
Age
Gender
Education
Household Income
Region

  

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About The Hartman Group

The Hartman Group, Inc. is a full-service consulting and market research firm offering a wide range of services and products focusing on the health and wellness markets. Our experienced staff, with diverse, yet complementary backgrounds are experts in providing trade reports, syndicated studies, strategic consulting and customized research. This team has extensive knowledge and experience in marketing, business management, retail anthropology, sociology, nutrition, healthcare management, consumer economics and statistics.

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