VMHS Phase One is a national study of U.S. consumer use of 97 different vitamins, minerals, herbal and miscellaneous supplement (VMHS) products.

The study, which surveyed 43,442 U.S. households, focuses on consumer usage and purchase of 25 vitamins and minerals, as well as over 70 natural herbal remedies and single ingredient oils, extracts and supplements. Over two - thirds (29,661) of the 43,442 households surveyed indicated usage of vitamins, minerals or herbal supplements (not used in cooking or food preparation) in the past six months.

Because of the size of the sample, statistically reliable usage estimates on nearly all compounds and products studied are available in the report.

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About The Hartman Group

The Hartman Group, Inc. is a full-service consulting and market research firm offering a wide range of services and products focusing on the health and wellness markets. Our experienced staff, with diverse, yet complementary backgrounds are experts in providing trade reports, syndicated studies, strategic consulting and customized research. This team has extensive knowledge and experience in marketing, business management, retail anthropology, sociology, nutrition, healthcare management, consumer economics and statistics.