Chapter One sets the stage for the report by presenting both The Hartman Group's World Model of core, mid-level and periphery wellness consumers. This leads to a depiction of the World of Children's Wellness with all of its accompanying dimensions of consumption. These dimensions, which make up key influencers toward purchase, range from safety and children's acceptability of products to price, expert opinion and authenticity. Next, this chapter examines drivers and gateway products to wellness lifestyles. Chapter One ends with a summary of family wellness behavior by children's age groups (birth to age two and age two and up).

Hartman Group Research Reports

Browse other Hartman Group research reports by Industry:

Alternative Medicine
Environment
Food & Beverage
Organic & Natural Products
Vitamins, Herbs & Supplemen..
Weight Management
Wellness, Culture & Lifestyle
Women's Health

About The Hartman Group

The Hartman Group, Inc. is a full-service consulting and market research firm offering a wide range of services and products focusing on the health and wellness markets. Our experienced staff, with diverse, yet complementary backgrounds are experts in providing trade reports, syndicated studies, strategic consulting and customized research. This team has extensive knowledge and experience in marketing, business management, retail anthropology, sociology, nutrition, healthcare management, consumer economics and statistics.