Chapter Three examines the process of "shopping for others" and provides details on in-store experience, at the shelf marketing and the process of shopping with children. Chapter Three animates the world of family shopping with case studies (such as Daniel M.'s Trip to Buy Granola Bars) and discusses key elements of cultural shopping occasions and the meaning of retail environments to shopping families today. This includes examination of how parents and children classify groceries and their perceptions of healthy snacks, "regular" snacks, "junk food" and beverages as well as a variety of other products such as hygiene and personal care, household, and entertainment.

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The Hartman Group, Inc. is a full-service consulting and market research firm offering a wide range of services and products focusing on the health and wellness markets. Our experienced staff, with diverse, yet complementary backgrounds are experts in providing trade reports, syndicated studies, strategic consulting and customized research. This team has extensive knowledge and experience in marketing, business management, retail anthropology, sociology, nutrition, healthcare management, consumer economics and statistics.