Chapter One presents the Hartman Group's lifestyle segmentation of organic consumers and compares changes in orientation toward organics by consumers in the time period 2000 to 2005. Chapter One also presents dimensions of consumption within the world of organics by consumer segment and includes discussion of authenticity, community benefits, knowledge, seasonal eating, convenience, experience, expert opinion and price.

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About The Hartman Group

The Hartman Group, Inc. is a full-service consulting and market research firm offering a wide range of services and products focusing on the health and wellness markets. Our experienced staff, with diverse, yet complementary backgrounds are experts in providing trade reports, syndicated studies, strategic consulting and customized research. This team has extensive knowledge and experience in marketing, business management, retail anthropology, sociology, nutrition, healthcare management, consumer economics and statistics.