Shopper Cards from a Consumer Perspective documents how well
consumer attitudes and behaviors align with industry intent and
practice. With approximately 30 figures and tables, this report looks
beyond transaction size and shopping frequency patterns to begin to
unravel the mystery surrounding who holds the key to loyalty: the
consumer or the retailer?

This latest Pulse Report examines whether or not
consumers buy into the notion that participation in a shopper card
program elicits steadfast fidelity to stores offering such programs.
In a marketplace saturated with a wide array of shopper card
programs, this report presents timely consumer insights on shopper
card usage. While retailers say they are rewarding their best
customers, consumers hold a vastly different viewpoint. At the same
time, however, opportunities do exist for card programs to help
differentiate stores in unique and relevant ways.

Hartman Group Research Reports

Browse other Hartman Group research reports by Industry:

Alternative Medicine
Environment
Food & Beverage
Organic & Natural Products
Vitamins, Herbs & Supplemen..
Weight Management
Wellness, Culture & Lifestyle
Women's Health

About The Hartman Group

The Hartman Group, Inc. is a full-service consulting and market research firm offering a wide range of services and products focusing on the health and wellness markets. Our experienced staff, with diverse, yet complementary backgrounds are experts in providing trade reports, syndicated studies, strategic consulting and customized research. This team has extensive knowledge and experience in marketing, business management, retail anthropology, sociology, nutrition, healthcare management, consumer economics and statistics.