The Hartman Group, Inc.
Pulse Report: Portion Control from a Consumer Perspective
Keywords: management, information, health, reports, loss, nutrition, wellness, control


Full Report Price: $750.00
Delivery: Immediate Online Access
Publication Date: 01-JUL-07
Pages: 88
Format: PDF document  PDF Electronic Document
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Report Description

Portion Control from a Consumer Perspective examines how Americans are increasingly experimenting with incorporating aspects of moderation into their lifestyles whereby "minimizing" is increasingly "in" and "supersizing" is out.


The report examines how consumers manage and confront challenges to controlling portions during diverse occasions such as those experienced at home, at work, when dining out, and also when shopping in stores. While most challenged by dining out in restaurants and personal notions of what constitutes a "normal" food serving, today's consumer is seeking greater variety and quality in single serve packaged goods as well as more individualized attention from supermarket food courts and delis.

Portion Control from a Consumer Perspective examines how American consumers view and respond to portion control products and tactics across a wide array of eating, shopping and dining out occasions.


 

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About The Hartman Group

The Hartman Group, Inc. is a full-service consulting and market research firm offering a wide range of services and products focusing on the health and wellness markets. Our experienced staff, with diverse, yet complementary backgrounds are experts in providing trade reports, syndicated studies, strategic consulting and customized research. This team has extensive knowledge and experience in marketing, business management, retail anthropology, sociology, nutrition, healthcare management, consumer economics and statistics.

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