The Hartman Group is back with the most in-depth understanding into the consumer perceptions, motivations and behaviors driving the organic marketplace. Learn what organic now means since our 2006, 2003, 2000 and 1997 studies. The Many Faces of Organic 2008 is the authoritative marketplace report that explores and explains the consumer lifestyle and cultural shifts occurring in organic shopping and usage. Many factors are currently at play to influence the current and future picture of organic consumption. Our research clearly reveals that while organics are still an important cue to millions of consumers for products that contribute to healthy lifestyles, conventional culture is now including organic as but one of many symbolic distinctions of equal importance beneath the overall moniker of "quality." Specifically, this report shows where organic now resides in terms of importance in consumers' minds. As consumers and companies navigate the turbulent waters of a difficult economy, the findings contained within The Many Faces of Organic bears new economic and cultural significance that cannot be ignored by manufacturers, marketers, retailers and other stakeholders. What You Can Expect The Many Faces of Organic 2008 explores how far into the mainstream organic has reached-representing ever more ideas and practices to a wider audience-and how any changes in behavior will influence further innovation. This report integrates new primary quantitative and qualitative research to update the consumer perspective on the World of Organics with a longitudinal perspective that allows us to see into the future of organic by understanding its past. It provides a present-day, consumer-centric account of the world of organics and what lies beyond organic.
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