From WW II on, convenience foods have transformed the way entire generations of American consumers have cooked and savored food. Even today, the role of convenience foods in the kitchens and diets of Americans owes a great deal to some 50 odd years of food history. After a half century of innovation, from TV dinners to string cheese, what hasn't been done that marketers and packaged food innovators can set their sights on?

As more and more American consumers are cooking and eating at home, Reimagining Convenience Foods offers insight into the level of assistance when it comes to meal preparation that today's consumers are looking for from food companies.

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The Hartman Group, Inc. is a full-service consulting and market research firm offering a wide range of services and products focusing on the health and wellness markets. Our experienced staff, with diverse, yet complementary backgrounds are experts in providing trade reports, syndicated studies, strategic consulting and customized research. This team has extensive knowledge and experience in marketing, business management, retail anthropology, sociology, nutrition, healthcare management, consumer economics and statistics.