Consumers tastes are changing and moving beyond classic notions of American food, which they now consider bland by comparison to the exciting new flavors and food experiences they encounter in many different types of ethnic cuisines. Consumers find multicultural foods interesting mainly because they serve as a departure from the normal American diet through a combination of "different" tastes, flavors and spices.

This white paper, Spicing Up the American Diet, examines the cultural movement away from the bland "American Cuisine towards the spicy and exotic offerings of exotic foods.

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