Trans fats have become public health enemy number one on many levels across the country as municipalities such as New York and Chicago are moving to eliminate partially hydrogenated oils from foodservice establishments citywide. Trans Fats: A Caution Light for Food Manufacturers, Retailers and Public Health Officials provides and update from our 2004 report on consumer perceptions and attitudes towards trans fat and how awareness has changed over the last three years.

Consumer packaged goods companies have been eliminating trans fats from many food products for some time now. As media attention continues to build awareness, trans fats are making their way not just into the consumer lexicon but the imagination as well and is beginning to show signs of influencing food products and services purchase and usage.

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