Learn the differences between receiving and giving gift cards, the most popular types of cards consumers plan to buy, where gift cards are most often purchased, how many gift cards consumers typically buy and how much they plan to spend, on average, per gift card.

Gift Cards Purchase & Redemption, Pre-Holiday Outlook 2008 is the authoritative marketplace report for companies currently involved with or planning a gift card-based incentive or loyalty program. Gift cards have rendered the gift certificate virtually obsolete and have surpassed cash as the answer to "what to give."

What's Inside

Gift Cards Purchase & Redemption, Pre-Holiday Outlook 2008 looks at consumer attitudes and behaviors across a variety of demographic indicators. Specifically, the report details:

* Consumers' gift card spending behavior this year compared to last
* Impact of current economic conditions on planned gift card purchases for the 2008 holiday shopping season
* Consumers overall attitudes towards gift cards (giving and receiving)
* The most popular types of gift cards
* Top occasions for gift card purchases (giving and receiving)
* Channels at which consumers purchase gift cards (including multiple gift card racks or kiosk)
* Length of time consumers hold onto gift cards before redemption
* Consumer tendency to spend more or less than the gift card amount

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About The Hartman Group

The Hartman Group, Inc. is a full-service consulting and market research firm offering a wide range of services and products focusing on the health and wellness markets. Our experienced staff, with diverse, yet complementary backgrounds are experts in providing trade reports, syndicated studies, strategic consulting and customized research. This team has extensive knowledge and experience in marketing, business management, retail anthropology, sociology, nutrition, healthcare management, consumer economics and statistics.