Defining target markets based solely on demographics provides little or no guidance to wellness marketers, because consumer adopt wellness lifestyles at different paces and pick and choose from a wide selection of precuts and services that no longer depend on age, income or education. The Hartman Model's "world perspective" segments consumers based on their attitudes, behaviors and level of participation in a wellness lifestyle. Looking at how these consumers live, shop and buy in a current marketplace reveals meaningful consumption patterns that cut across demographic boundaries.

Hartman Group Research Reports

Browse other Hartman Group research reports by Industry:

Alternative Medicine
Environment
Food & Beverage
Organic & Natural Products
Vitamins, Herbs & Supplemen..
Weight Management
Wellness, Culture & Lifestyle
Women's Health

About The Hartman Group

The Hartman Group, Inc. is a full-service consulting and market research firm offering a wide range of services and products focusing on the health and wellness markets. Our experienced staff, with diverse, yet complementary backgrounds are experts in providing trade reports, syndicated studies, strategic consulting and customized research. This team has extensive knowledge and experience in marketing, business management, retail anthropology, sociology, nutrition, healthcare management, consumer economics and statistics.