This section looks at the attitudes and behaviors that shape how wellness consumers live. This information is derived from the dimensions used to define the segments as described in the introduction (purchase and use of dietary supplements, natural and organic foods and proactive health and wellness lifestyle).

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The Hartman Group, Inc. is a full-service consulting and market research firm offering a wide range of services and products focusing on the health and wellness markets. Our experienced staff, with diverse, yet complementary backgrounds are experts in providing trade reports, syndicated studies, strategic consulting and customized research. This team has extensive knowledge and experience in marketing, business management, retail anthropology, sociology, nutrition, healthcare management, consumer economics and statistics.