Consumers have many different retail channel options for wellness products, but how do they decide where to shop? Do they go to a store because of the products they offer? Does the atmosphere of the store draw them in? Is a convenient location still the key? Chapter III answers these questions by exploring why consumers shop where they do when choosing organic products.

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The Hartman Group, Inc. is a full-service consulting and market research firm offering a wide range of services and products focusing on the health and wellness markets. Our experienced staff, with diverse, yet complementary backgrounds are experts in providing trade reports, syndicated studies, strategic consulting and customized research. This team has extensive knowledge and experience in marketing, business management, retail anthropology, sociology, nutrition, healthcare management, consumer economics and statistics.