Section: REGULARITY OF CONSUMPTION
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Publication Date: 01-JAN-04 Pages: 4 Format: PDF document 
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Section DescriptionBeverage consumption can be assessed in a number of different ways. For this study, we chose to assess consumption in terms of regularity. Rather than report on a volumetric measure of consumption, we look at the likelihood that different beverages are drunk habitually. This choice allows us to present less commonly used data and provide a somewhat different perspective on beverages, as it more directly captures the nature of beverage consumption as a lifestyle activity rather than an isolated behavior. |
Report Hierarchy
» Full Report:
Pulse Report: Connecting Beverage Consumption and Consumer Moods
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» Section:
REGULARITY OF CONSUMPTION
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Keywords: obesity, overweight, reports, trends, nutrition, analysis, weight, control
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About The Hartman Group |
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The Hartman Group, Inc. is a full-service consulting and market research firm offering a wide range of services and products focusing on the health and wellness markets. Our experienced staff, with diverse, yet complementary backgrounds are experts in providing trade reports, syndicated studies, strategic consulting and customized research. This team has extensive knowledge and experience in marketing, business management, retail anthropology, sociology, nutrition, healthcare management, consumer economics and statistics. |
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