Table of Contents: OBESITY IN AMERICA: Understanding weight management from a consumer perspective
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TABLE OF CONTENTS
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KEY FINDINGS
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Weight Perceptions
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Self-Assessed Weight Segments
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The Obesity "Problem"
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Dieting
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Information Sources
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Daily Habits
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Portion Control
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INTRODUCTION
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BODY PERCEPTIONS & CONSUMER LANGUAGE
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Defining Obesity from a Consumer Perspective
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Self-Assessed Consumer Weight Segments
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Languaculture Mapping: Language Used to Describe Body Weight
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Segment 1: I need toning
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Segment 2: My clothes are too tight
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Segment 3: I'm big-boned
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Segment 4: I'm overweight, but I'm healthy
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Segment 5: They told me I'm obese
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Connections Between Weight, Physical Health and Wellness
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Physical Health
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Wellness
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Chapter I: Key Findings
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BODY IMAGE & BODY WEIGHT
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Personal Weight Assessment
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Socio-Demographic Differences in Self-Assessed Body Image
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Weight Assessment of Others
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Body Mass Index
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Consumer Awareness
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Description
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The Self-Assessments of Wellness Consumers
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The Body as an Ongoing Site of Self-Improvement
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Improving Our Bodies
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Relativistic Perceptions
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Chapter II: Key Findings
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CONSUMERS' DAILY HABITS, GOALS & BARRIERS
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Consumer Explanations for Obesity
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Defining Weight Management from a Consumer Perspective
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Behaviors Associated with Weight Management
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Dieting
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Exercise
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Daily Habits and Perceptions
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General Approach to Weight
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Triggers to Lose Weight
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Presence of a Plan
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Perceived Barriers and Interruptions to Weight Loss
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Comparing and Evaluating Techniques for Weight Loss
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Relevance of Leading a "Healthy Lifestyle"
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Chapter III: Key Findings
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MEDIA & OTHER INFORMATION SOURCES
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Trustworthiness and Credibility
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The Usefulness and Impact of Specific Information Sources
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Specific Sources
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Trends in the Use of Information Sources
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The Internet as a Contemporary Information Source
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Perceived Impact of Obesity
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Obesity in the News and Public Opinion
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Consequences of Obesity for Consumers
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Chapter IV: Key Findings
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SOCIAL NETWORKS
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Informal Social Networks
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Intervention
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Interaction with Healthcare Practitioners
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Chapter V: Key Findings
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FOOD HABITS, OCCASIONS & SETTINGS
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Eating Within the Household
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Eating Out
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Indulgence
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What does indulgence mean to you?
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What foods are indulgent?
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Snacking
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Snacking in Isolation
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A Comparative Analysis of Situations, Contexts and Dimensions
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Breakfast at Home
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Lunch / Dinner at Home
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Lunch at Work
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Snack
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Fast Food
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Formal Dinner Out
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Chapter VI: Key Findings
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PORTION SIZE
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Challenges
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Portion Size and Restaurants
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When Science Backfires
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The Crucial Importance of Formal Social Networks to Weight Watchers Therapeutic Strategy
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Chapter VII: Key Findings
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RECOMMENDATIONS
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APPENDIX I- METHODOLOGY
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Quantitative
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Assessing Weight
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Diet Durations
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Qualitative
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APPENDIX II THE WORLD OF WELLNESS
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The Hartman Model
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APPENDIX III ADDITIONAL CHARTS
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Socio-demographic Characteristics and Self-assessed Body Image
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The Perceived Need to Lose Weight
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Opinions about the "Obesity Problem"
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