We know to consider all of the facets of consumers' lives in order to engage them fully. Marketing with age, period and cohort dimensions together is simply a way to ensure that as many aspects of a brand as possible are brought into play. And who wouldn't want to do that?

Hartman Group Research Reports

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About The Hartman Group

The Hartman Group, Inc. is a full-service consulting and market research firm offering a wide range of services and products focusing on the health and wellness markets. Our experienced staff, with diverse, yet complementary backgrounds are experts in providing trade reports, syndicated studies, strategic consulting and customized research. This team has extensive knowledge and experience in marketing, business management, retail anthropology, sociology, nutrition, healthcare management, consumer economics and statistics.