A whole new metaphor is needed for understanding how consumers buy in order to capture the complexity people are adding to their everyday lives primarily through their amateur ventures, their niche lifestyle behaviors. Find out how consumers are updating their consumption quilts to reflect altering lifestyle commitments.

Hartman Group Research Reports

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About The Hartman Group

The Hartman Group, Inc. is a full-service consulting and market research firm offering a wide range of services and products focusing on the health and wellness markets. Our experienced staff, with diverse, yet complementary backgrounds are experts in providing trade reports, syndicated studies, strategic consulting and customized research. This team has extensive knowledge and experience in marketing, business management, retail anthropology, sociology, nutrition, healthcare management, consumer economics and statistics.