By better articulating differences between consumer behavior as a response to social problems and more traditional marketplace behavior, we will identify key challenges facing marketers, analysts, policymakers and others interested in the obesity debates.

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The Hartman Group, Inc. is a full-service consulting and market research firm offering a wide range of services and products focusing on the health and wellness markets. Our experienced staff, with diverse, yet complementary backgrounds are experts in providing trade reports, syndicated studies, strategic consulting and customized research. This team has extensive knowledge and experience in marketing, business management, retail anthropology, sociology, nutrition, healthcare management, consumer economics and statistics.