Here, we explore the social science disciplines of cultural anthropology and sociology that are used to develop and explore the interconnected elements of a cultural brand: social context, experience, community, products and services, and infrastructure sensibility. These five elements represent the contact points between the brand and the consumer.

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The Hartman Group, Inc. is a full-service consulting and market research firm offering a wide range of services and products focusing on the health and wellness markets. Our experienced staff, with diverse, yet complementary backgrounds are experts in providing trade reports, syndicated studies, strategic consulting and customized research. This team has extensive knowledge and experience in marketing, business management, retail anthropology, sociology, nutrition, healthcare management, consumer economics and statistics.