As part of our extensive research of consumer wellness lifestyles, we review the state of health and wellness retailers on the Internet. In an effort to establish a better understanding of what makes or breaks a company on the Web, we looked at three sites: healthshop.com, drkoop.com and drugstore.com.
Is there a significant space for the Internet in the lives of wellness consumers? In this issue of [N]Sight we examine this question and the role the Internet is playing in the lives of consumers today. We look at consumer attitudes and use of the Internet as a tool for wellness knowledge and products. We examine the successes and failures of some of the key players in online wellness today. And we look at how the Internet can be used as a meaningful, useful connection between the retailer and the consumer outside of the store setting.
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