Better understand the online opportunity for wellness with one of the latest members of The Hartman Group team, Matt Highsmith. Highsmith comes to us as a part of the new Hartman Group division, Hartman Interactive. This new division is designed to bridge the gap between the store and the consumer by providing a meaningful online space for the two to meet outside of the retail setting...
Is there a significant space for the Internet in the lives of wellness consumers? In this issue of [N]Sight we examine this question and the role the Internet is playing in the lives of consumers today. We look at consumer attitudes and use of the Internet as a tool for wellness knowledge and products. We examine the successes and failures of some of the key players in online wellness today. And we look at how the Internet can be used as a meaningful, useful connection between the retailer and the consumer outside of the store setting.
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