Home > Wellness, Culture & Lifestyle > Reflections on a Cultural Brand: Connecting with Lifestyles > Part One: Reflections on the State of Branding

Publication Details

Part One: Reflections on the State of Branding

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Publication Date: 01-JUN-03
Pages: 24
Format: PDF
Price: $13.50
Delivery: Immediate Online Access
   

Description

Part One sets the stage for our approach to branding by providing the historical foundation of the "cult of the brand."

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This is a section of the Full Report:
Reflections on a Cultural Brand: Connecting with Lifestyles

Publication Date: 01-JUN-03
Pages: 82
Format: PDF
Price: $30.00
Delivery: Immediate Online Access
   

Description

The Hartman Group is pleased to announce the release of Reflections On A Cultural Brand: Connecting With Lifestyles, our newest book in the series dedicated to consumer-driven marketing and branding. This book analyzes the historical foundation of the "cult of the brand" and proposes thinking outside the traditional branding box of product-focused marketing.

Purchase Options

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Part One: Reflections on the State of Branding (PDF document -- $13.50)
Part Two: Building a Cultural Brand (PDF document -- $28.00)
   Introducing a Cultural Brand (PDF document -- $6.00)
   The World Perspective (PDF document -- $6.00)
   Elements of a Cultural Brand (PDF document -- $17.00)