This chapter defines what separates a cultural brand from the rest of the pack, and how it adapts to a dynamically changing culture and the changing definition of "value."
The Hartman Group is pleased to announce the release of Reflections On A Cultural Brand: Connecting With Lifestyles, our newest book in the series dedicated to consumer-driven marketing and branding. This book analyzes the historical foundation of the "cult of the brand" and proposes thinking outside the traditional branding box of product-focused marketing.
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