Here we flesh out our notion of a product world, which we use as a tool to understand the rules of nay of a number of different lifestyle subcultures. As we explain, understanding how a world works leads to new possibilities for developing strategies to reach the consumers who come into them.
The Hartman Group is pleased to announce the release of Reflections On A Cultural Brand: Connecting With Lifestyles, our newest book in the series dedicated to consumer-driven marketing and branding. This book analyzes the historical foundation of the "cult of the brand" and proposes thinking outside the traditional branding box of product-focused marketing.
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