Here we detail five interconnected elements - social context, experience, community, products and services, and infrastructure sensibility - which synergistically combine to shape or structure activities within a given lifestyle world.
The Hartman Group is pleased to announce the release of Reflections On A Cultural Brand: Connecting With Lifestyles, our newest book in the series dedicated to consumer-driven marketing and branding. This book analyzes the historical foundation of the "cult of the brand" and proposes thinking outside the traditional branding box of product-focused marketing.
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