Part One: Developing a New Model Generic Keywords: (What are these?) Obesity, Diet, Dieting, Portion control, Overweight, Wellness, Health, Weight Loss, Weight management, Research, Reports Publication Date: 01-JUN-03 Pages: 32 Format: PDF Price: $6.50 Delivery: Immediate Online Access
Description In Part One, we explore our efforts to understand the lifestyle factors of how consumers live, where they shop and what they buy, and how this has led us to develop what we call the "Hartman Model," utilizing a world perspective. Scroll to this section This is a section of the Full Report:
Marketing in the Soul Age: Building Lifestyle Worlds Publication Date: 01-JUN-03 Pages: 222 Format: PDF Price: $39.95 Delivery: Immediate Online Access

Description

Marketing in the Soul Age: Building Lifestyle Worlds is the second in a series of books by Harvey Hartman and The Hartman Group. This comprehensive publication analyzes the reasons for the shattering of the post World War II mass market and prescribes an approach for developing strategies to reach consumers in the new Lifestyle Marketplace.

Purchase Options

To purchase items from this report, click on the checkbox next to each item and click the Purchase button at the bottom of this page.