Part Three: Implications for Branding and Retailing Generic Keywords: (What are these?) Obesity, Diet, Dieting, Portion control, Overweight, Wellness, Health, Weight Loss, Weight management, Research, Reports Publication Date: 01-JUN-03 Pages: 70 Format: PDF Price: $14.50 Delivery: Immediate Online Access
Description In Part Three, we bring the framework of the Hartman Model down to earth by developing implications for branding and retailing. Scroll to this section This is a section of the Full Report:
Marketing in the Soul Age: Building Lifestyle Worlds Publication Date: 01-JUN-03 Pages: 222 Format: PDF Price: $39.95 Delivery: Immediate Online Access

Description

Marketing in the Soul Age: Building Lifestyle Worlds is the second in a series of books by Harvey Hartman and The Hartman Group. This comprehensive publication analyzes the reasons for the shattering of the post World War II mass market and prescribes an approach for developing strategies to reach consumers in the new Lifestyle Marketplace.

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