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Publication Details

Part Four: Lifestyle Studies

Generic Keywords: (What are these?)
Obesity, Diet, Dieting, Portion control, Overweight, Wellness, Health, Weight Loss, Weight management, Research, Reports


Publication Date: 01-JUN-03
Pages: 53
Format: PDF
Price: $10.95
Delivery: Immediate Online Access
   

Description

In Part Four, we talk in some detail about the consumer research that we have done that forms the basis for the approach in this book.

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This is a section of the Full Report:
Marketing in the Soul Age: Building Lifestyle Worlds

Publication Date: 01-JUN-03
Pages: 222
Format: PDF
Price: $39.95
Delivery: Immediate Online Access
   

Description

Marketing in the Soul Age: Building Lifestyle Worlds is the second in a series of books by Harvey Hartman and The Hartman Group. This comprehensive publication analyzes the reasons for the shattering of the post World War II mass market and prescribes an approach for developing strategies to reach consumers in the new Lifestyle Marketplace.

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Part One: Developing a New Model (PDF document -- $6.50)
Part Two: The Soul of Experience (PDF document -- $12.00)
Part Three: Implications for Branding and Retailing (PDF document -- $14.50)
Part Four: Lifestyle Studies (PDF document -- $10.95)