In Chapter II we use the Hartman Model to examine the current make-up of the "World" of wellness by sizing the three consumer segments, Core, Mid-level and Periphery, and look at how consumers in each segment differ in their wellness involvement, perceptions, and behavior.
This report takes an in-depth look at how these wellness consumers' lifestyles, shopping habits, and product usage have changed over the past five years and what that trajectory foreshadows about the future. Starting with a baseline of research published in our 2000 Wellness Lifestyle Shopper Study, we incorporated national quantitative and qualitative research in early 2005 to produce a longitudinal look at how wellness consumers live, shop and buy.
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