The supplemental data tables provide additional survey item results from our Wellness 2005 Survey categorized by wellness segment, gender, education, household income and region. Each category lists responses to the following: meaning of 'wellness,' personal interest in wellness, reasons for interest, information sources, alternative health modalities used, type of food and beverage products used, wellness shopping frequency and more.
This report takes an in-depth look at how these wellness consumers' lifestyles, shopping habits, and product usage have changed over the past five years and what that trajectory foreshadows about the future. Starting with a baseline of research published in our 2000 Wellness Lifestyle Shopper Study, we incorporated national quantitative and qualitative research in early 2005 to produce a longitudinal look at how wellness consumers live, shop and buy.
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